At Goodwill-Suncoast, our Guiding Principles shape how we serve, collaborate and lead—at every touchpoint.
Treat all People with Dignity, Respect and Compassion
We will engage with our communities and be inclusive of all individuals. Our interactions will be grounded in dignity, diversity, respect and compassion for every person, team member, donor, shopper, service participant and community partner.
Build Trust through Collaboration and Partnerships
We will strive to meet existing and emerging needs as an expert and resource in our communities. We will collaborate with others to meet needs within the diverse mix of services our community has to offer.
Exemplify Integrity and Stewardship
We will expect and exemplify integrity and stewardship in all our operations, and set the standard within our community for others to follow.
Value Work and Lifelong Learning as Transformational
We believe that work and lifelong learning transform lives and strengthen communities. We will demonstrate this through our services to both the community and our own team members.
Provide Exceptional Value and Quality
We will work every day to ensure Goodwill provides significant value to our shoppers, donors, volunteers, service participants and team members, making the quality of our services a cornerstone of operations.
Be Flexible, Creative and Innovative
We will be flexible, creative and innovative in our work to ensure our mission can meet the diverse needs of people in an ever-changing world. We will utilize technology to best achieve our mission. We will anticipate future opportunities and remain nimble and prepared to respond.
Integrate Accessibility, Safety and Security
As an organization that seeks to minimize the impacts of disabling and disadvantaging conditions, Goodwill respects the importance of accessibility, safety and security of all of the customers, service participants and team members we serve. We will strive to make all points of service and employment accessible and safe.
Our Strategic Goals through 2029-2030